Driving Outsized Results by Building High-Performing Go-to-Market Teams
Building thriving teams and cultures
Creating compelling brands
Driving actionable demand
Delivering positive ROI
Building thriving teams and cultures
Creating compelling brands
Driving actionable demand
Delivering positive ROI
On this site, you'll find my professional credentials and successes as well as my personal passions and hobbies. Why mix them? Because I don't believe in work life/personal life separation. For me, inspiration, education, and family life are all fused in a single, rich life experience.
Chronicle of my career focused on in brand equity, integrated communications, client acquisition, and client retention strategies.
Read about how the Lean Startup methodology was used to to develop and launch a free trial that drove activation, pipeline, and closed deals.
Read about a go-to-market playbook that drives clarity within the company, transparency about the strategy, and a willingness to continually improve.
From an early age I was taught a passion for books. I'm still an avid reader today and find lessons in everything I read. Sometimes, I write about those lessons...
I got hooked on live music, starting with my first concert at age 13. Rarely do I pass up the chance to see music performed live. And, I keep a list...
Travel is a passion for our family. Be it in the U.S. or internationally, traveling is the best teacher as one navigates diversity, adversity, languages, and foods.
jasonleeferrara@gmail.com, +1.773.315.3400
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