2024 Reading List
Satisfaction Guaranteed, How Zingerman's Built A Corner Deli Into A Global Food Community by Micheline Maynard
The Alchemist by Paulo Coelho
The Creative Act: A Way of Being by Rick Rubin
Nothing to Envy, Ordinary Lives in North Korea by Barbara Demick
The Qualified Sales Leader, Proven Lessons From a Five-Time CRO by John McMahon
Obviously Awesome, How to Nail Product Positioning So Customers Get It, But It, Love It by April Dunford
Extra Virginity, The Sublime and Scandalous World of Olive Oil by Tom Mueller
The Overstory by Richard Powers
Get Shit Done, The Ultimate Guide to Productivity, Procrastination, & Profitability by Jeffery Gitomer
Writing Without Bullshit, Boost Your Career by Saying What You Mean by Josh Bernoff
Sales Pitch, How to Craft a Story to Stand Out and Win by April Dunford
FDR by Jean Edward Smith
2023 Reading List
Traction, Get a Grip on Your Business by Gino Wickman
The Birth of Loud, Leo Fender, Les Paul, and the Guitar-Pioneering Rivalry That Shaped Rock 'n' Roll by Ian S. Port
Musical Tables: Poems by Billy Collins
Who Moved My Cheese?, An Amazing Way to Deal with Change in Your Work and In Your Life by Dr. Spencer Johnson
Bourbon Strange, Surprising Stories of American Whiskey by Charles K Cowdery
Crazy From the Heat by David Lee Roth
The Advantage by Patrick Lencioni - AGAIN!
How To Write One Song by Jeff Tweedy
Elon Musk by Walter Isaacson
Grant by Ron Chernow
The Perfect Storm by Sebastian Junger
A Very Punchable Face by Colin Jost
2022 Reading List
Me by Elton John
The Great CEO Within by Matt Mochary
RE:Think Innovation, How The World's Most Prolific Innovators Come Up With Great Ideas That Deliver Extraordinary Outcomes by Carla Johnson
The Gatekeepers, How the White House Chiefs of Staff Define Every Presidency by Chris Whipple
Who, The A Method for Hiring by Geoff Smart and Randy Street
Last Train to Paradise, Henry Flagler and the Spectacular Rise and Fall of the Railroad that Crossed an Ocean by Les Standiford
Stand For Something, The Power of Building a Brand People Authentically Love by Brian Burkhart
The Last Lion, Winston Spencer Churchill, Defender of the Realm, 1940-1965 by William Manchester and Paul Reid
Hard to Handle, The Life and Death of The Black Crowes, a Memoir by Steve Gorman with Steven Hyden
The Art of Living by Thich Nhat Hanh
The Splendid and the Vile, A Saga of Churchill, Family, and Defiance During the Blitz by Erik Larson
2021 Reading List
ABM is B2B. Why B2B Marketing and Sales is Broken and How to Fix It by Sangram Vajre and Eric Spett
The Looking Glass War by John Le Carre
Astral Weeks, a Secret History of 1986 by Ryan H. Walsh
The Inevitable, Understanding the 12 Technological Forces that will Shape our Future by Kevin Kelly
The Positivity Tribe by Christopher J. Wirth and Chris Wilberding
The Silence, A Novel by Don DeLillo
Moonglow by Michael Chabon
Nine Horses, Poems by Billy Collins
Shape Up, Stop Running in Circles and Ship Work that Matters by Ryan Singer
Elephant Company, The Inspiring Story of an Unlikely Hero and the Animals Who Helped Him Save Lives in World War II by Vicki Constantine Croke
Becoming Trader Joe, How I Did Business My Way & Still Beat the Big Guys by Joe Coulombe with Patty Civalleri
The Alchemist by Paulo Coelho
The Storyteller, Tales of Life and Music by Dave Grohl
2020 Reading List
Calypso by David Sedaris
The Advantage by Patrick Lencioni
The Five Dysfunctions of a Team by Patrick Lencioni
Turn Right at Machu Pichu by Mark Adams
An Agent Running in the Field by John Le Carre
Fierce Conversations by Susan Scott
The Goldfinch by Donna Tartt
The Lean Startup, How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses by Eric Reis
The Night Trilogy: Night, Dawn, and The Accident by Elie Wiesel
Whale Day and Other Poems by Billy Collins
2019 Reading List
Mountain Vision, Lessons Beyond the Summit by Jeff Evans
How to Wash a Chicken, Mastering the Business Presentation by Tim Calkins
Power Questions, Build Relationships, Win New Business, and Influence Others by Andrew Sobel and Jerold Panas
Bruce Springsteen, Born To Run by Bruce Springsteen
The Pizza Bible by Tony Gemignani with Susie Heller and Steve Siegleman
A Small Town in Germany by John Le Carre
The Undoing Project by Michael Lewis
The Subtle Art of Not Giving a Fuck, a Counterintuitive Approach to Living a Good Life by Mark Manson
Let's Go (So We Can Get Back), A Memoir of Recording and Discording with Wilco, etc. by Jeff Tweedy
2018 Reading List
My reading list from this year was lost in a tragic computer failure. Trust me, I read books in 2018, I just have no list...
2017 Reading List
Esperanza Rising by Pam Muñoz Ryan
The Chicago Cubs, Story of a Curse by Rich Cohen
The Hunger Games by Suzanne Collins
Catching Fire by Suzanne Collins
Mockingjay by Suzanne Collins
Hillbilly Elegy by J.D. Vance
2016 Reading List
My reading list from this year was lost in a tragic computer failure. Trust me, I read books in 2016, I just have no list...
2015 Reading List
Inbound Marketing: Attract, Engage, and Delight Customers Online by Brian Halligan and Dharmesh Shah
Twitter for Dummies, 3rd Edition by Laura Fitton, Anum Hussain, and Brittany Leaning, with Michael E. Gruen and Leslie Poston
What The CEO Wants You To Know: How Your Company Really Works by Ram Charan
All Fisherman Are Liars by John Gierach
Dad Is Fat by Jim Gaffigan
In The New World, Growing Up with America from the Sixties to the Eighties by Lawrence Wright
Contagious, Why Things Catch On by Jonah Berger
2014 Reading List
Lone Star Nation: The Epic Story of the Battle for Texas Independence by H.W. Brands
The Hamster Revolution: How To Manage Email Before It Manages You by Mike Song, Vicki Halsey, and Tim Burress
Percy Jackson & The Olympians, Book Two, The Sea Of Monsters by Rick Riordan
Wonder by R. J. Palacio
Lonesome Dove by Larry McMurtry
Dead Man's Walk by Larry McMurtry
Comanche Moon by Larry McMurtry
Streets Of Laredo by Larry McMurtryThe Amazon Way, 14 Essential Principles Behind The World's Most Disruptive Company by John Rossman
See A Little Light: The Trail Of Rage and Melody by Bob Mould with Michael Azerrad
Who Moved My Cheese? An A-Mazing Way To Deal With Change In Your Work And In Your Life by Spencer Johnson, M.D.
The BFG by Roald Dahl
Moneyball: The Art Of Winning An Unfair Game by Michael Lewis
2013 Reading List
Give And Take: A Revolutionary Approach To Success by Adam Grant, Ph.D.
What The CEO Wants You To Know: How Your Company Really Works by Ram Charan
Consider The Lobster and Other Essays by David Foster Wallace
Seize The Day by Saul Bellow
I'll Sleep When I'm Dead: The Dirty Life And Times of Warren Zevon by Crystal Zevon
The Art of Fielding by Chad Harbach
The Oz Principle: Getting Results Through Individual and Organizational Accountability by Craig Hickman, Tom Smith and Roger Connors
Henry Huggins by Beverly Cleary
Thomas Jefferson: The Art of Power by John Meacham
The Essential James Beard Cookbook by James Beard, Edited by Rick Rodgers with John Ferrone
Treasure Island by Robert Louis Stevenson
Stone Alone: The Story Of A Rock 'N' Roll Band by Bill Wyman with Ray Coleman
Poke The Box: When Was The Last Time You Did Something For The First Time? by Seth Godin
The Soul Of Leadership: Unlocking Your Potential For Greatness by Deepak Chopra
The CMO Manifesto: A 100-Day Action Plan For Marketing Change Agents by John F. Ellett
We Are What We Pretend To Be: First And Last Works by Kurt Vonnegut
The Advantage: Why Organizational Health Trumps Everything Else In Business by Patrick Lencioni
A Week At The Airport by Alain de Botton
2012 Reading List
The Presidents Club: Inside The World's Most Exclusive Fraternity by Nancy Gibbs and Michael Duffy
Bourbon, Straight: The Uncut And Unfiltered Story of American Whiskey by Charles K Cowdery
Colonel Roosevelt by Edmund Morris
The Belly of Paris by Emile Zola
The Girl With The Dragon Tattoo by Steig Larsson
The Girl Who Played With Fire by Steig Larsson
The Girl Who Kicked The Hornet's Nest by Steig Larsson
God Is Not Great: How Religion Poisons Everything by Christopher Hitchens
Washington: A Life by Ron Chernow
The Best American Essays 2011 by Edwidge Danticat
An Unfinished Life: John F. Kennedy 1917 - 1963 by Robert Dallek
Fear and Loathing At Rolling Stone, Hunter S. Thompson
The Social Animal by David Brooks
The Art Of Travel by Alain de Botton
The Art Of Simple Food by Alice Waters
Watership Down by Richard Adams
2011 Reading List
Let The Great World Spin by Colum McCann
An Object of Beauty by Steve Martin
Freedom by Jonathan Franzen
Huckleberry Finn by Mark Twain
John Adams by David McCullough
Raymond Carver: A Writer's Life by Carol Sklenicka
The Case For God by Karen Armstrong
Hitch-22 by Christopher Hitchens
Life by Keith Richards and James Fox
Walden by Henry David Thoreau
I've been an avid reader my whole life (raised by an English teacher; son of a book publisher...). Reading is essential to a person's growth and understanding throughout their life. Lessons and inspiration are found everywhere, in both fiction and non-fiction.
Over the past several years, I have written a review or given my thoughts on what I've read. Not only does this help me remember the content, but also think through the messages of the stories and lessons learned. Click the book titles to see the reviews...
Chronicle of my career focused on in brand equity, integrated communications, client acquisition, and client retention strategies.
Read about how the Lean Startup methodology was used to to develop and launch a free trial that drove activation, pipeline, and closed deals.
Read about a go-to-market playbook that drives clarity within the company, transparency about the strategy, and a willingness to continually improve.
From an early age I was taught a passion for books. I'm still an avid reader today and find lessons in everything I read. Sometimes, I write about those lessons...
I got hooked on live music, starting with my first concert at age 13. Rarely do I pass up the chance to see music performed live. And, I keep a list...
Travel is a passion for our family. Be it in the U.S. or internationally, traveling is the best teacher as one navigates diversity, adversity, languages, and foods.
jasonleeferrara@gmail.com, +1.773.315.3400
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