Jason Ferrara, Skilled Executive & Go-To-Market Leader

Jason Ferrara, Skilled Executive & Go-To-Market LeaderJason Ferrara, Skilled Executive & Go-To-Market LeaderJason Ferrara, Skilled Executive & Go-To-Market Leader
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Jason Ferrara, Skilled Executive & Go-To-Market Leader

Jason Ferrara, Skilled Executive & Go-To-Market LeaderJason Ferrara, Skilled Executive & Go-To-Market LeaderJason Ferrara, Skilled Executive & Go-To-Market Leader
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List of Recent reads and short reviews

2023 Reading List

Traction, Get a Grip on Your Business by Gino Wickman

The Birth of Loud, Leo Fender, Les Paul, and the Guitar-Pioneering Rivalry That Shaped Rock 'n' Roll by Ian S. Port

Musical Tables: Poems by Billy Collins

Who Moved My Cheese?, An Amazing Way to Deal with Change in Your Work and In Your Life by Dr. Spencer Johnson

Bourbon Strange, Surprising Stories of American Whiskey by Charles K Cowdery

Crazy From the Heat by David Lee Roth


2022 Reading List

Me by Elton John

The Great CEO Within by Matt Mochary

RE:Think Innovation, How The World's Most Prolific Innovators Come Up With Great Ideas That Deliver Extraordinary Outcomes by Carla Johnson

The Gatekeepers, How the White House Chiefs of Staff Define Every Presidency by Chris Whipple

Who, The A Method for Hiring by Geoff Smart and Randy Street

Last Train to Paradise, Henry Flagler and the Spectacular Rise and Fall of the Railroad that Crossed an Ocean by Les Standiford

Stand For Something, The Power of Building a Brand People Authentically Love by Brian Burkhart

The Last Lion, Winston Spencer Churchill, Defender of the Realm, 1940-1965 by William Manchester and Paul Reid

Hard to Handle, The Life and Death of The Black Crowes, a Memoir by Steve Gorman with Steven Hyden  

The Art of Living by Thich Nhat Hanh  

The Splendid and the Vile, A Saga of Churchill, Family, and Defiance During the Blitz by Erik Larson      


2021 Reading List
ABM is B2B. Why B2B Marketing and Sales is Broken and How to Fix It by Sangram Vajre and Eric Spett

The Looking Glass War by John Le Carre

Astral Weeks, a Secret History of 1986 by Ryan H. Walsh

The Inevitable, Understanding the 12 Technological Forces that will Shape our Future by Kevin Kelly

The Positivity Tribe by Christopher J. Wirth and Chris Wilberding

The Silence, A Novel by Don DeLillo

Moonglow by Michael Chabon

Nine Horses, Poems by Billy Collins

Shape Up, Stop Running in Circles and Ship Work that Matters by Ryan Singer

Elephant Company, The Inspiring Story of an Unlikely Hero and the Animals Who Helped Him Save Lives in World War II by Vicki Constantine Croke

Becoming Trader Joe, How I Did Business My Way & Still Beat the Big Guys by Joe Coulombe with Patty Civalleri

The Alchemist by Paulo Coelho

The Storyteller, Tales of Life and Music by Dave Grohl


2020 Reading List

Calypso by David Sedaris

The Advantage by Patrick Lencioni

The Five Dysfunctions of a Team by Patrick Lencioni

Turn Right at Machu Pichu by Mark Adams

An Agent Running in the Field by John Le Carre

Fierce Conversations by Susan Scott

The Goldfinch by Donna Tartt

The Lean Startup, How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses by Eric Reis

The Night Trilogy: Night, Dawn, and The Accident by Elie Wiesel

Whale Day and Other Poems by Billy Collins


2019 Reading List

Mountain Vision, Lessons Beyond the Summit by Jeff Evans

How to Wash a Chicken, Mastering the Business Presentation by Tim Calkins

Power Questions, Build Relationships, Win New Business, and Influence Others by Andrew Sobel and Jerold Panas

Bruce Springsteen, Born To Run by Bruce Springsteen

The Pizza Bible by Tony Gemignani with Susie Heller and Steve Siegleman

A Small Town in Germany by John Le Carre

The Undoing Project by Michael Lewis

The Subtle Art of Not Giving a Fuck, a Counterintuitive Approach to Living a Good Life by Mark Manson

Let's Go (So We Can Get Back), A Memoir of Recording and Discording with Wilco, etc. by Jeff Tweedy


2018 Reading List

My reading list from this year was lost in a tragic computer failure. Trust me, I read books in 2018, I just have no list...


2017 Reading List

Esperanza Rising by Pam Muñoz Ryan

The Chicago Cubs, Story of a Curse by Rich Cohen

The Hunger Games by Suzanne Collins

Catching Fire by Suzanne Collins

Mockingjay by Suzanne Collins

Hillbilly Elegy by J.D. Vance


2016 Reading List

My reading list from this year was lost in a tragic computer failure. Trust me, I read books in 2016, I just have no list...


2015 Reading List

Inbound Marketing: Attract, Engage, and Delight Customers Online by Brian Halligan and Dharmesh Shah

Twitter for Dummies, 3rd Edition by Laura Fitton, Anum Hussain, and Brittany Leaning, with Michael E. Gruen and Leslie Poston

What The CEO Wants You To Know: How Your Company Really Works by Ram Charan

All Fisherman Are Liars by John Gierach

Dad Is Fat by Jim Gaffigan

In The New World, Growing Up with America from the Sixties to the Eighties by Lawrence Wright

Contagious, Why Things Catch On by Jonah Berger


2014 Reading List

Lone Star Nation: The Epic Story of the Battle for Texas Independence by H.W. Brands

The Hamster Revolution:  How To Manage Email Before It Manages You by Mike Song, Vicki Halsey, and Tim Burress

Percy Jackson & The Olympians, Book Two, The Sea Of Monsters by Rick Riordan

Wonder by R. J. Palacio

Lonesome Dove by Larry McMurtry

Dead Man's Walk by Larry McMurtry

Comanche Moon by Larry McMurtry

Streets Of Laredo by Larry McMurtryThe Amazon Way, 14 Essential Principles Behind The World's Most Disruptive Company by John Rossman

See A Little Light: The Trail Of Rage and Melody by Bob Mould with Michael Azerrad

Who Moved My Cheese? An A-Mazing Way To Deal With Change In Your Work And In Your Life by Spencer Johnson, M.D.

The BFG by Roald Dahl

Moneyball: The Art Of Winning An Unfair Game by Michael Lewis


2013 Reading List

Give And Take: A Revolutionary Approach To Success by Adam Grant, Ph.D.

What The CEO Wants You To Know: How Your Company Really Works by Ram Charan

Consider The Lobster and Other Essays by David Foster Wallace

Seize The Day by Saul Bellow

I'll Sleep When I'm Dead: The Dirty Life And Times of Warren Zevon by Crystal Zevon

The Art of Fielding by Chad Harbach

The Oz Principle: Getting Results Through Individual and Organizational Accountability by Craig Hickman, Tom Smith and Roger Connors

Henry Huggins by Beverly Cleary

Thomas Jefferson: The Art of Power by John Meacham

The Essential James Beard Cookbook by James Beard, Edited by Rick Rodgers with John Ferrone

Treasure Island by Robert Louis Stevenson

Stone Alone: The Story Of A Rock 'N' Roll Band by Bill Wyman with Ray Coleman

Poke The Box:  When Was The Last Time You Did Something For The First Time? by Seth Godin

The Soul Of Leadership: Unlocking Your Potential For Greatness by Deepak Chopra

The CMO Manifesto:  A 100-Day Action Plan For Marketing Change Agents by John F. Ellett

We Are What We Pretend To Be: First And Last Works by Kurt Vonnegut

The Advantage: Why Organizational Health Trumps Everything Else In Business by Patrick Lencioni

A Week At The Airport by Alain de Botton


2012 Reading List

The Presidents Club: Inside The World's Most Exclusive Fraternity by Nancy Gibbs and Michael Duffy

Bourbon, Straight: The Uncut And Unfiltered Story of American Whiskey by Charles K Cowdery

Colonel Roosevelt by Edmund Morris

The Belly of Paris by Emile Zola

The Girl With The Dragon Tattoo by Steig Larsson

The Girl Who Played With Fire by Steig Larsson

The Girl Who Kicked The Hornet's Nest by Steig Larsson

God Is Not Great: How Religion Poisons Everything by Christopher Hitchens

Washington: A Life by Ron Chernow

The Best American Essays 2011 by Edwidge Danticat

An Unfinished Life: John F. Kennedy 1917 - 1963 by Robert Dallek

Fear and Loathing At Rolling Stone, Hunter S. Thompson

The Social Animal by David Brooks

The Art Of Travel by Alain de Botton

The Art Of Simple Food by Alice Waters

Watership Down by Richard Adams


2011 Reading List

Let The Great World Spin by Colum McCann

An Object of Beauty by Steve Martin

Freedom by Jonathan Franzen

Huckleberry Finn by Mark Twain

John Adams by David McCullough

Raymond Carver: A Writer's Life by Carol Sklenicka

The Case For God by Karen Armstrong

Hitch-22 by Christopher Hitchens

Life by Keith Richards and James Fox

Walden by Henry David Thoreau




 




Library & Reviews

I've been an avid reader my whole life (raised by an English teacher; son of a book publisher...). Reading is essential to a person's growth and understanding throughout their life. Lessons and inspiration are found everywhere, in both fiction and non-fiction.


Over the past several years, I have written a review or given my thoughts on what I've read. Not only does this help me remember the content, but also think through the messages of the stories and lessons learned. Click the book titles to see the reviews...

Career

Go-To-Market Strategy

Case Study

Chronicle of my career focused on in brand equity, integrated communications, client acquisition, and client retention strategies.

Resume

Case Study

Go-To-Market Strategy

Case Study

Read about how the Lean Startup methodology was used to to develop and launch a free trial that drove activation, pipeline, and closed deals.

Case Study

Go-To-Market Strategy

Go-To-Market Strategy

Go-To-Market Strategy

Read about a go-to-market playbook that drives clarity within the company, transparency about the strategy, and a willingness to continually improve. 

Read Playbook

Reading

Concerts

Go-To-Market Strategy

From an early age I was taught a passion for books. I'm still an avid reader today and find lessons in everything I read. Sometimes, I write about those lessons...

Books

Concerts

Concerts

Concerts

I got hooked on live music, starting with my first concert at age 13. Rarely do I pass up the chance to see music performed live. And, I keep a list...

List of Shows

Travel

Concerts

Concerts

Travel is a passion for our family. Be it in the U.S. or internationally, traveling is the best teacher as one navigates diversity, adversity, languages, and foods. 

The Trips

Social

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