A little more about me

I am an accomplished global executive and marketing leader. During my career I have driven outsized results by building high-performing go-to-market teams, applying core marketing fundamentals and KPIs, as well as driving progressive company cultures. I strive for true sales and marketing interlock where the two teams work together seamlessly during the entire revenue cycle. 

As a leader, I’m driven by the clarity of the “commander’s intent,” the importance of commitment and accountability, as well as being compassionate when managing a team. Throughout my career, I have been called upon to lead transformational change among marketing teams, within a company, and within markets. This has led me to think and move quickly, and communicate clearly.

As a marketer, I’m driven by a deep understanding of the customer. Properly understanding customer markets is the key to uncovering data that drives compelling and rich storytelling. I have expert knowledge of all areas of marketing including brand development, communications, demand generation, funnel analytics, product management and development, advertising, promotions, e-commerce, customer lifecycle and loyalty, competitive intelligence, sales support, segmentation, social, market research, and strategy.

Focused on these areas, I build successful cultures, create compelling brands, drive actionable, measurable demand, and create positive ROI on sales and marketing spend.

Other notable accomplishments:

• Instrumental in four successful exits: three private sales, and one initial public offering
• Drove the rebranding strategy and tactics of SPSS, Lanyon, and OutMatch
• Led corporate integration teams for several acquisitions across multiple companies
• Official television spokesperson for CareerBuilder, appearing on NBC, CNBC, FOX News, WGN, and other networks