I am an accomplished global executive and marketing leader. During my career I have driven outsized results by building high-performing go-to-market teams, applying core marketing fundamentals and KPIs, as well as driving progressive company cultures. I strive for true sales and marketing interlock where the two teams work together seamlessly during the entire revenue cycle.
As a leader, I’m driven by the clarity of the “commander’s intent,” the importance of commitment and accountability, as well as being compassionate when managing a team. Throughout my career, I have been called upon to lead transformational change among marketing teams, within a company, and within markets. This has led me to think and move quickly, and communicate clearly.
As a marketer, I’m driven by a deep understanding of the customer. Properly understanding customer markets is the key to uncovering data that drives compelling and rich storytelling. I have expert knowledge of all areas of marketing including brand development, communications, demand generation, funnel analytics, product management and development, advertising, promotions, e-commerce, customer lifecycle and loyalty, competitive intelligence, sales support, segmentation, social, market research, and strategy.
Focused on these areas, I build successful cultures, create compelling brands, drive actionable, measurable demand, and create positive ROI on sales and marketing spend.
Other notable accomplishments:
Chronicle of my career focused on in brand equity, integrated communications, client acquisition, and client retention strategies.
Read about how the Lean Startup methodology was used to to develop and launch a free trial that drove activation, pipeline, and closed deals.
Read about a go-to-market playbook that drives clarity within the company, transparency about the strategy, and a willingness to continually improve.
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