Jason Ferrara, Skilled C-Suite Executive and Go-to-Market Leader

Jason Ferrara, Skilled C-Suite Executive and Go-to-Market LeaderJason Ferrara, Skilled C-Suite Executive and Go-to-Market LeaderJason Ferrara, Skilled C-Suite Executive and Go-to-Market Leader
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Jason Ferrara, Skilled C-Suite Executive and Go-to-Market Leader

Jason Ferrara, Skilled C-Suite Executive and Go-to-Market LeaderJason Ferrara, Skilled C-Suite Executive and Go-to-Market LeaderJason Ferrara, Skilled C-Suite Executive and Go-to-Market Leader
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A little more about me

I am an accomplished technology executive and go-to-market leader. My strength is building go-to-market teams that truly integrate sales, marketing, and customer success for scale.


I’m driven by a deep understanding of the customer. Properly understanding customer markets is the key to uncovering data that drives compelling product development and rich storytelling.


Throughout my career, I have been called upon to lead transformational change in companies of all sizes. This has led me to think and move quickly, and communicate clearly. My leadership philosophy is the "commander's intent" which drives both commitment and accountability across the organization. 


I'm passionate about building cultures that thrive on cooperation, connection, and teamwork. Every employee contributes to the company's success, regardless of role.


This leadership style and a focus on both culture and go-to-market is what has driven me to success roles such as CEO and CMO.


I am a proud graduate of both Indiana University (B.A.) and The Kellogg School of Management (M.B.A.).


Other notable accomplishments:

  • Instrumental in four successful exits: three private sales, and one initial public offering
  • Drove the rebranding strategy and tactics of SPSS, Lanyon, OutMatch, and Full Circle Insights
  • Led corporate integration teams for several acquisitions across multiple companies
  • Official television spokesperson for CareerBuilder, appearing on NBC, CNBC, FOX News, WGN, and other networks

Career

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Transformation Strategies

Chronicle of my career focused on in brand equity, integrated communications, client acquisition, and client retention strategies.

Resume

Transformation Strategies

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Transformation Strategies

Read about some of my accomplishments and experiences in detail - case studies, playbooks, general thoughts on management.

Blog

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Jason's keynote, The Book Report, is a positive, energetic session about learning and critical thinking - a must-have addition to your events. 

Learn more

Reading

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From an early age I was taught a passion for books. I'm still an avid reader today and find lessons in everything I read. Sometimes, I write about those lessons...

Books

Concerts

I got hooked on live music, starting with my first concert at age 13. Rarely do I pass up the chance to see music performed live. And, I keep a list...

List of Shows

Travel

Travel is a passion for our family - U.S. or internationally.  It is the best teacher as one navigates diversity, adversity, languages, and foods. 

The Trips

Social

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jasonleeferrara@gmail.com, +1.773.315.3400

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