Career
Go-To-Market Strategy
Case Study
Chronicle of my career focused on in brand equity, integrated communications, client acquisition, and client retention strategies.
Case Study
Go-To-Market Strategy
Case Study
Read about how the Lean Startup methodology was used to to develop and launch a free trial that drove activation, pipeline, and closed deals.
Go-To-Market Strategy
Go-To-Market Strategy
Go-To-Market Strategy
Read about a go-to-market playbook that drives clarity within the company, transparency about the strategy, and a willingness to continually improve.
Reading
Concerts
Go-To-Market Strategy
From an early age I was taught a passion for books. I'm still an avid reader today and find lessons in everything I read. Sometimes, I write about those lessons...
Concerts
Concerts
Concerts
I got hooked on live music, starting with my first concert at age 13. Rarely do I pass up the chance to see music performed live. And, I keep a list...
Travel
Concerts
Concerts
Travel is a passion for our family. Be it in the U.S. or internationally, traveling is the best teacher as one navigates diversity, adversity, languages, and foods.