A CMO with both global enterprise and startup SaaS B2B experience that excels in:
Searchspring; San Antonio, Texas, 2021 to Present
Saas-based ecommerce platform providing site-search, product merchandising and personalization for amazing shopping experiences (acquired by PSG Equity)
Chief Marketing Officer
Led strategic marketing transformation by building a high-performing marketing team responsible for demand generation and performance marketing, brand and messaging development, product marketing, sales enablement, event marketing, and client retention campaigns.
SAASholes Podcast, 2020 - Present
RevOps with an Edge! The SAASholes are dedicated to helping aspiring sales leaders accelerate revenues with their "no bullshit" approach to sales leadership strategies and tactics in the revenue operations space
Contributor and Co-Host
OutMatch; Dallas, Texas, 2014 to 2020
Predictive talent analytics and culture analytics platform (acquired by Rubicon Technology Partners)
Chief Marketing Officer
Aligned, inspired, and influenced employees and target audiences using brand equity, integrated communications, client acquisition, and client retention strategies.
Lanyon Solutions, Inc.; Dallas, Texas, 2013 to 2014
Platform for managing corporate meetings, events, and travel programs (now a part of Cvent)
Senior Vice President, Marketing
Led a metrics-driven, global team, including branding, communications, digital programs, demand generation, marketing operations, and sales enablement.
Ifbyphone; Chicago, Illinois, 2010 to 2013
Call tracking and conversion analytics company (now DialogTech)
Vice President, Business Development
Partnered across industries including local search, direct response, real estate, media, data providers, and lead generation firms.
Vice President, Marketing
Led strategy, brand development, demand generation, communications, and product marketing.
CareerBuilder, LLC; Chicago, Illinois, 2005 to 2010
Privately-held, human capital solutions company
Vice President, Corporate Marketing
Led a 25-person team including brand development, digital marketing and e-commerce, product marketing, field marketing, communications, sales enablement, and competitive intelligence; member of 30-person corporate leadership team.
Director, Corporate Marketing
Director, Small Business Marketing
SPSS Inc.; Chicago, Illinois, 1992 to 2005
Publicly-traded, enterprise statistical software developer (now a part of IBM)
Director, Online Marketing
Director, Marketing Communications, SPSS Business Intelligence
Senior Manager, Corporate Communications
Creative Team Manager, Marketing Communications
Creative Team Leader, Marketing Communications
Writer/Designer, Marketing Communications
Sales Representative, Student Products
Masters of Business Administration, The Kellogg School of Management
Bachelor of Arts in Political Science and Criminal Justice, Indiana University
Assistant Scoutmaster, BSA Troop 168, Southlake Texas
Illinois Association of Junior High Student Councils, adult camp counselor for over 20 years
Business Marketing Association, Chicago, 2013 board President
Accomplished pizzaiola (TX needs good pizza)
Rabid fan of live music (200+ shows and counting)
Avid reader (biographies, mysteries)
Expert public speaker (adults, kids, TV)
Passionate Traveler (business, personal, family)
I was instrumental in four successful exits: three private sales, and one initial public offering.
Chronicle of my career focused on in brand equity, integrated communications, client acquisition, and client retention strategies.
Read about how the Lean Startup methodology was used to to develop and launch a free trial that drove activation, pipeline, and closed deals.
Read about a go-to-market playbook that drives clarity within the company, transparency about the strategy, and a willingness to continually improve.
From an early age I was taught a passion for books. I'm still an avid reader today and find lessons in everything I read. Sometimes, I write about those lessons...
I got hooked on live music, starting with my first concert at age 13. Rarely do I pass up the chance to see music performed live. And, I keep a list...
Travel is a passion for our family. Be it in the U.S. or internationally, traveling is the best teacher as one navigates diversity, adversity, languages, and foods.
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