A Short Review

The CMO Manifesto is the most annotated, dog-eared book on my shelf. It is full of Post-It Note commentary from both me and my wife. The concepts and diagrams can be seen in almost every marketing presentation I have created since reading it in 2013. It should be this way for any high-quality playbook.

Author John Ellett has written the definitive playbook on the first 100-Days of a chief marketer's tenure. Starting with the interview, continuing through the offer, the first day, and all the days and decisions leading up to the day you are no longer considered "new."

This isn't a book about how to do SEO, use social media, or generate killer content. It is a book about how to create killer impact, built a team that serves the customer, make tough decisions, and communicate your strategy to the organization. I've used the manifesto at startups and established companies with equal impact.

If you have ever wanted a road map for exactly how to get started in your marketing role, this is the book.